Pakistan Ranks Sixth in the world in terms of mango production and fifth in terms of mango export in the world, having around 5 percent share.
Pakistani Mangoes Set To Enter Australian Market
Pakistan managed to enter the Australian mang🥭 market after the latter approved two mango processing plants.
Using his Twitter account, a Consultant to the Prime Minister’s trade, industry, and manufacturing said: “Australian authorities have approved two mango processing plants in Pakistan, Mustafa Farm, and IAC, for mango export from Pakistan.
IAC Director Marketing Waheed Ahmed said, “It is good news, however, we need to promote our product to make its place in the market.”
Ahmed, who is also the main patron in-Chief of All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association, said Australia grew its own mangoes, but its climatic conditions were opposite to Pakistan. Therefore, “when we have the mango season, which comes in summer, it’s winter in Australia”.
“This is how we took the opportunity to increase our mango exports and earn foreign exchange for Pakistan,” Ahmed said.
The mango export target is 150,000 tons for the current season, which is estimated to generate $ 127.5 million in foreign currency.
The association’s patron-in-chief recalled that last year the mango export target was 80,000 tons, taking into account the significant negative impact on the economy of Covid-19 and subsequent logistical challenges.
However, due to the extraordinary demand for mangoes around the world, exports increased to 140,000 tons, reaching $ 120 million.
Of the total export volume of mangoes, 55% is exported by sea, 25% by land route, and 20% by air.
Pakistan To Export Sindhri Mangoes To China
Pakistan will begin exporting Sindhri mangoes to neighboring China from June 10, 2021 investment and trade adviser Abdul Razak Dawood said.
In a Twitter message, the prime minister’s assistant said the mangoes will be exported by air.
“For our quality mangoes, China is a developing market,” he said, encouraging fruit exporters to ” take the most of the great opportunities in China.”
MoC is pleased to inform that the start of Pakistan’s Sindhri mangoes will be exported from Pakistan to China from 10 June 2021 by air. For our quality mangoes, China is a developing market. I encourage our fruit exporters to take maximum advantage of vast opportunities in China.
— Abdul Razak Dawood (@razak_dawood) May 31, 2021
Sindhri is considered to be one of the best mang🥭 varieties in the world due to its unique flavor and size.
The mango export target for the current season has been set at 150,000 tons, which would generate a turnover of US $ 127.5 million for the country. According to the All Pakistan Fruit and Vegetable Exporters Association (APFVEA), $ 120 million was generated from fruit exports last year.
“This year we have estimated a yield of 1.8 million tons of mangoes during the season,” the association said.
Japan Approves Pakistan’s Mango Facility For Exports.
After Australia, Japan approved a mang🥭 processing plant for Pakistani exports, advisor to Prime Minister of Commerce Abdul Razak Dawood announced on Friday.
The advisor tweeted that the Roomi Foods Vapour heat treatment plant for the export of mangoes from Pakistan has been approved by the Japanese authorities.
This is the only facility equipped to process mangoes as per Japanese government quarantine requirements.
I congratulate them for this and commend the facilitation provided by Department of Plant Protection of Pakistan and Trade Counsel tokyo Japan. @aliya_hamza #mangoes— Abdul Razak Dawood (@razak_dawood) June 4, 2021
He added that this is the only facility in Pakistan equipped to handle mangoes under the Japanese government’s quarantine requirements.
“I congratulate them on this and commend the facilitation provided by the Pakistani Department of Plant Protection and the Tokyo Japan Trade Advisor,” he wrote.
The approval by Japan comes days after Australia approved two of Pakistan’s mango processing facilities
MOC is glad to share that we have approved further list of ten products for Geographical Indication (GI). These include agro and non- agro items Chaunsa Mango, Sindhri Mango, Kinnow, Hunza Ruby, Swat Emerald, Kashmiri Tourmalin, Skardu Topaz, Skardu Aquamarine, Peridot Stone,
— Abdul Razak Dawood (@razak_dawood) June 5, 2021
Mango Interesting Campaign In UAE
Dubai Residents Can Get Pakistani Mangoes Delivered In A Lamborghini
‘Mangoes in a Lamborghini’ is a marketing campaign by the Pakistan Super Market in Dubai. As part of the campaign, customers can ask for their favorite fruit of which more than half a dozen varieties are available to be delivered in a Lambo, with a minimum order of three boxes, on a first come first serve basis.
When the DHS 150 (or approximately Rs6,300) delivery arrives, the customer gets a short joyride in the Rs50 million supercar.
The campaign was introduced last year and became an instant hit, reportedly doubling the sales of the fruit.
“We are confident of delivering more than 2,500 mango boxes through the Lamborghini service this season. We have received a very positive response from our last year’s campaign. It was an experience like none other as we have made so many unforgettable memories from our Mango in a Lambo campaign,” he said.
The coolest thing about the campaign is that there are no additional charges for the special delivery vehicle.
Speaking about Pakistani mangoes, he said they are a global favorite, while langra, sindhiri, anwar rattole, and chaunsa are some of the most loved kinds. “The most demanded mango variety is definitely chaunsa. As we all know that mango is known as the king of fruits, so chaunsa known as the king of mangoes,” he said
If you’re in Dubai and would like a taste of this luxury, hit the store up on their Facebook page!
FUNNY MANG🥭 MEMES ON GOOGLE
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