Italy to Air a Documentary About Tourism in Pakistan
The national television channel of Italy will broadcast a documentary series on Pakistan’s famous tourist destinations.
The first and second parts aired on December 28th and 30th, respectively, while the finale will air on January 4th, 2022.
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Pakistan’s Ambassador to Italy confirmed the news on Twitter.
Teaser of the travel documentaries on Pakistan to be aired by Italian National TV network.@ImranKhanPTI @SMQureshiPTI @razak_dawood @fawadchaudhry @PakPMO @PresOfPakistan @hasaankhawar @SHABAZGIL @Emergingpk @investinpak #Pakistan pic.twitter.com/G9qubegSNr
— Jauhar Saleem (@JauharSaleem) December 29, 2021
"During the current holiday season, Italian National Television will portray Pakistan as an intriguing tourist destination in a three-part documentary," tweeted Ambassador Jauhar Saleem.
Italian National TV will project Pakistan as an exciting tourist destination in a 3 serial documentary during the current Holiday Season.@ImranKhanPTI @SMQureshiPTI @razak_dawood @fawadchaudhry @PakPMO @PresOfPakistan @hasaankhawar @SHABAZGIL @Emergingpk @investinpak #Pakistan pic.twitter.com/bsfJxFikG0
— Jauhar Saleem (@JauharSaleem) December 28, 2021
According to the recently released teaser, the trip documentary will cover Pakistan’s scenic Northern areas. Skardu in Gilgit-Baltistan is one of the destinations visited.
This is a major achievement for Pakistan as it will encourage Europeans to visit the country and boost tourism.
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Italian-Pakistan relations get a boost
It is worth noting that Pakistan and Italy are strengthening their ties. Textiles, agriculture, construction, education, and health care are among the primary fields of cooperation between the two countries.
As a result, between July and October 2021, Pakistan’s shipments to Italy increased by 35%, well outpacing the country’s overall export growth. Furthermore, employee remittances from Italy reached an all-time high of $601 million in fiscal 2020-21. As a result, Italy overtook the United Kingdom as the second-largest European Union supplier of worker remittances to Pakistan.
Above all, Italy wishes to create a gemstone training institute in Gilgit-Baltistan in order to maximize the potential of these areas while also expanding bilateral cooperation. To be clear, Pakistan’s latent gemstones industry has a $32 billion dollar annual export potential.
Andreas Ferrarese, the Italian Ambassador to Pakistan, suggested the idea to the Chairman of the Federation of Pakistan Chambers of Commerce and Industry.
He also asserted that Italy planned to leverage technology transfer to bring in a new era of economic and trade relations with Pakistan.
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Landster Builders and Developers are also working on a Project promoting tourism in Kalam, Swat.
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